Bringing
Transparency to Marketing Attribution
We started Where My Money Went because we were tired of watching businesses waste millions on marketing that didn't work. Today, we help 10,000+ companies track over $5 billion in ad spend with crystal-clear attribution data.
Our Core Values
The principles that guide everything we build and every decision we make.
Transparency First
No black boxes, ever
Every attribution model is explainable. You should know exactly how we calculate your ROI, not just trust our numbers.
Speed Matters
Real-time insights
Marketing moves fast. Our infrastructure processes billions of events in real-time so you can make decisions, not wait for reports.
Customer Obsessed
Your success is ours
We don't just sell software. We partner with you to optimize your marketing stack and maximize ROI every single day.
Data-Driven
Built by analysts
Our team comes from analytics backgrounds at Google, Meta, and Shopify. We know what great attribution looks like.
Our Journey
From a frustrated team tracking spreadsheets to a platform serving thousands of businesses globally.
Founded
Started with a vision to solve attribution chaos
First 100 Customers
Reached product-market fit with DTC brands
Series A - $15M
Backed by top VCs to scale our platform
$1B+ Tracked
Processing billions of attribution events monthly
Enterprise Launch
Serving Fortune 500 companies globally
Leadership Team
Meet the experienced team building the future of marketing attribution.
Sarah Chen
Co-Founder & CEO
Former VP of Analytics at Shopify. 10+ years building attribution systems.
Marcus Rivera
Co-Founder & CTO
Ex-Google engineer. Built tracking infrastructure serving 100M+ users.
Elena Petrov
Head of Product
Product leader from Meta. Expertise in user behavior analytics.
James Park
VP of Engineering
Former Staff Engineer at Stripe. Scaled systems to billions of events.
Join Our Mission
We're always looking for talented people passionate about data, analytics, and helping businesses succeed. Check out our open positions or get in touch.