Where My Money Went Raises $50M Series B to Expand Attribution Platform

San Francisco, CA – February 2025 – Where My Money Went, the leading attribution platform for ecommerce businesses, today announced it has raised $50 million in Series B funding led by Sequoia Capital, with participation from existing investors Stripe and Y Combinator.

The funding will be used to expand the company's engineering team, develop new AI-powered attribution features, and accelerate international expansion. Where My Money Went has experienced 300% year-over-year growth and now serves over 1,000 businesses tracking more than $5 billion in annual ad spend.

Solving Marketing Attribution for SMBs

"Marketing teams waste billions on ineffective channels because they can't accurately track where their customers come from," said Alex Thompson, CEO and co-founder of Where My Money Went. "We're building the attribution infrastructure that gives small and medium businesses the same insights as enterprise companies, at a fraction of the cost."

The platform uses multi-touch attribution to track customer journeys across all marketing channels, from first click to final purchase. Unlike legacy analytics tools, Where My Money Went is built specifically for modern ecommerce businesses running ads on platforms like Facebook, TikTok, and Google.

What's Next

The Series B funding will enable Where My Money Went to:

• Launch AI-powered predictive attribution models
• Expand integrations to 100+ marketing platforms
• Open offices in London and Singapore
• Grow the engineering team from 25 to 75 employees

"The attribution market is at an inflection point," said Sarah Chen, Partner at Sequoia Capital. "Where My Money Went has built the most intuitive, accurate attribution platform we've seen. We're excited to support their mission to bring transparency to marketing."

About Where My Money Went

Where My Money Went is the leading attribution platform for ecommerce businesses. Founded in 2021, the company helps marketing teams understand exactly where their customers come from and which channels drive the most valuable orders. The platform integrates with 50+ marketing and ecommerce platforms and is trusted by over 1,000 businesses worldwide.

For media inquiries, contact: press@whereeverymoneygoes.com