WHERE MY MONEY WENT
WHERE MY MONEY WENT
Advanced Analytics

Multi-Touch
Attribution Models

Move beyond "Last Click". Use scientific modeling to assign true value to every channel, campaign, and ad creative.

Compare Models

Linear

Gives equal credit to every touchpoint in the journey.

Best For: Good for general awareness campaigns.

Time Decay

Touchpoints closer to conversion get more credit.

Best For: Ideal for short sales cycles.

U-Shape

40% to first click, 40% to last click, 20% distributed in between.

Best For: Balances acquisition and closing.

W-Shape

Splits credit between First Click, Lead Creation, and Opportunity Creation.

Best For: Perfect for B2B pipelines.

Data-Driven (AI)

Uses machine learning to dynamically assign weight based on actual conversion impact.

Best For: The gold standard for accuracy.

Custom

Build your own logic based on your specific business rules.

Best For: For enterprise needs.

Model Comparison Tool

Unsure which model is right for you? Our Model Comparison tool runs your data through all models simultaneously, showing you how your ROI changes depending on the lens you use.