D2C Brand Analytics
That Scale Profitably
Stop burning cash on broken attribution. Track the real customer journey from first ad to loyal repeat customer. Know which campaigns actually drive profitable growth.
D2C Attribution Nightmares
Every D2C founder deals with these headaches. Sound familiar?
Facebook vs. Shopify
Facebook reports 4x ROAS. Shopify shows different numbers. Your bank account tells another story. Who's lying? (Spoiler: they all are, sort of.)
iOS 14 Data Loss
ATT privacy changes made Facebook's tracking Swiss cheese. You're making million-dollar decisions based on 60% of the data.
Great First Purchase, Terrible LTV
That channel crushing your CPA goals? Check the repeat purchase rate. Spoiler: those customers never come back, and now you're underwater.
How We Fix D2C Attribution
Post-iOS 14 Attribution
Server-side tracking plus first-party data means you see the full customer journey, even after iOS 14. No more flying blind on 40% of your traffic.
- Server-side tracking (bypasses iOS 14 limits)
- First-party pixel + cookie sync
- Conversion API integration (Facebook CAPI)
Revenue Reconciliation
Match every ad click to actual Shopify orders. No more discrepancies between platforms. Your attribution numbers match your bank account.
- Automatic Shopify order matching
- Stripe payment reconciliation
- Returns and refunds tracked accurately
LTV-Based Attribution
See which channels bring customers who actually stick around. Optimize for lifetime value, not just first purchase.
- Cohort LTV tracking by channel
- Repeat purchase rate analysis
- Customer quality scoring
Multi-Channel Truth
Facebook, Google, TikTok, email, influencers—track it all in one place. See how channels work together, not in isolation.
- Cross-channel journey mapping
- Assisted conversion tracking
- Channel synergy analysis
Optimize with accurate data
Stop spending on what doesn't work
Acquire better customers
Better budget allocation
Built for Every
D2C Category
Beauty & Skincare
Long customer journeys with multiple touchpoints. Track awareness campaigns through to repeat subscriptions.
Fashion & Apparel
Understand which promotions drive profitable customers vs. discount hunters who never return.
Supplements & Wellness
Identify which acquisition sources deliver customers who stay subscribed for months or years.
"We were spending $200K/month on Facebook based on their reported ROAS. Where My Money Went showed us our true ROAS was 40% lower. We cut spend and actually improved profitability."
Stop wasting ad spend on
broken attribution
See which campaigns actually drive profitable customers. 14-day free trial.