Ecommerce Analytics
That Actually Works
Purpose-built for online stores. Track every customer touchpoint, understand true attribution, and scale profitably with data-driven insights.
Ecommerce Analytics Challenges
Most analytics tools weren't built for ecommerce. Here's what you're dealing with:
Attribution is Broken
Last-click attribution gives credit to the wrong channels, wasting your ad spend on underperforming campaigns while starving winners of budget.
Data Silos Everywhere
Shopify, Google Ads, Meta, Klaviyo—all separate dashboards. No unified view of the customer journey means missed opportunities.
Revenue Doesn't Match
Your analytics revenue never matches Stripe or Shopify. Which number is right? Without accurate tracking, you're flying blind.
How We Solve This
Multi-Touch Attribution
See the full customer journey across all touchpoints. Know exactly which channels drive revenue, not just which ones get the last click.
- First-touch, last-touch, and linear attribution models
- Custom attribution windows (7, 14, 30, 90 days)
- Cross-device and cross-channel tracking
Accurate Revenue Tracking
Direct integration with Shopify, WooCommerce, and Stripe. Your analytics numbers always match your accounting books—guaranteed.
- Real-time revenue synchronization
- Refund and cancellation tracking
- Accurate COGS and profit margin tracking
Customer Journey Maps
Visualize the exact path from first visit to purchase and beyond. Identify drop-off points and optimize every step of the funnel.
- Interactive journey visualization
- Drop-off analysis with reasons
- Cohort segmentation by behavior
Unified Dashboard
All your data in one place. No more switching between 10 different tools to understand your business performance.
- One-click integrations (5-minute setup)
- Custom dashboards for your KPIs
- Automated daily/weekly reports
Average increase in return on ad spend
Reduction in customer acquisition costs
Less time adjusting reports manually
Matches your bank account perfectly
Perfect for Every
Ecommerce Model
D2C Brands
Optimize your Facebook and Google ad spend with accurate multi-touch attribution. See which ads actually drive purchases.
Shopify Stores
Native Shopify integration means setup in 5 minutes, not hours. Start tracking accurate revenue and customer journeys instantly.
Subscription Boxes
Track LTV, churn, and retention with subscription-specific analytics. Know exactly which acquisition channels deliver sticky customers.
"We increased our ROAS by 2.3x in the first month by reallocating budget based on Where My Money Went's attribution data. Turns out we were massively under-investing in Facebook and over-investing in Google Search."
Start tracking your revenue
accurately
14-day free trial. No credit card required. Setup in 15 minutes.