Marketplace Analytics
For Two-Sided Platforms
Track both sides of your marketplace—buyers and sellers. Understand acquisition, activation, and retention for each side. Optimize the network effects that make marketplaces grow.
Marketplace Analytics Challenges
Two-sided marketplaces need two-sided analytics.
Two-Sided Attribution
You need to acquire buyers AND sellers profitably. Standard analytics tools only track one side. You're blind to the true unit economics.
Invisible Network Effects
Your marketplace grows through network effects, but you can't see them. Which seller acquisition drives the most buyer activity?
Unmeasured Liquidity
Success depends on liquidity—matching supply with demand. But you don't know which geos or categories have good liquidity vs. dead zones.
How We Solve Marketplace Analytics
Dual-Sided User Tracking
Track buyer and seller journeys separately and together. Understand acquisition costs, activation rates, and lifetime value for each side.
- Separate buyer and seller funnels
- CAC calculated for each side
- LTV tracked for buyers and sellers
Network Effect Quantification
Measure the viral coefficient of your marketplace. See how each new seller attracts buyers and vice versa.
- Buyer-seller ratio by cohort
- Network density analysis
- Marketplace liquidity scores
GMV and Take Rate Analytics
Track Gross Merchandise Value and take rate across categories, geos, and time. Understand true marketplace economics.
- GMV by category and geography
- Take rate optimization
- Revenue per transaction
Geo and Category Intelligence
Identify which markets have healthy liquidity vs. which need more supply or demand. Prioritize expansion strategically.
- Liquidity heatmaps by geography
- Supply-demand imbalance detection
- Market prioritization scoring
Optimize supply/demand balance
Fix bottlenecks on both sides
Optimize spend across both sides
Balance supply and demand
Built for Every
Marketplace Type
Service Marketplaces
TaskRabbit, Fiverr style. Track service provider acquisition, job completion rates, and buyer repeat usage.
Product Marketplaces
Etsy, eBay style. Monitor seller success, product listing quality, and buyer conversion rates.
Rental Marketplaces
Airbnb style. Track host acquisition, listing performance, booking patterns, and retention.
"We were spending equally on buyer and seller acquisition. Where My Money Went showed us that each new seller drove 3.2x more GMV than each new buyer. We shifted budget and liquidity improved by 45%."
Understand both sides of
your marketplace
Track buyers and sellers. Optimize liquidity. Grow network effects. 14-day free trial.