SaaS Analytics
That Drive Growth
Track your entire customer lifecycle from first touch to renewal. Understand true CAC, optimize conversion funnels, and reduce churn with data-driven insights built specifically for subscription businesses.
SaaS Analytics Challenges
Generic analytics tools don't understand subscription businesses. Here's what's holding you back:
CAC Calculation is Wrong
Most SaaS companies calculate CAC incorrectly, leading to unprofitable growth. You need to account for the full customer journey, not just paid acquisition costs.
Churn Blindspots
You see churn after it happens, not before. By the time customers cancel, it's too late. You need predictive analytics to identify at-risk accounts.
Attribution Gaps
Long sales cycles with multiple touchpoints make attribution nearly impossible. Was it the webinar, the demo, or the sales call that closed the deal?
How We Solve This
Accurate CAC & LTV Tracking
Calculate true customer acquisition cost across the entire funnel. Track LTV by cohort to understand profitability by channel and campaign.
- Blended CAC across all touchpoints
- LTV predictions based on usage patterns
- Payback period analysis by segment
Predictive Churn Analysis
Identify at-risk customers before they churn. Our ML models analyze usage patterns, engagement, and support tickets to predict churn likelihood.
- Churn risk scores for every account
- Automated alerts for at-risk customers
- Health score dashboards
Multi-Stage Attribution
Track the complete journey from first touchpoint through trial, conversion, and expansion. Understand which activities actually drive upgrades and renewals.
- Awareness → Trial → Paid attribution
- Marketing and sales touchpoint tracking
- Expansion revenue attribution
Cohort Analysis
Segment customers by signup date, acquisition channel, plan type, and behavior. Understand which cohorts have the best retention and highest LTV.
- Time-based cohort retention curves
- Channel-based cohort comparison
- Cohort revenue and churn trends
Identify at-risk customers early
Optimize spend based on unit economics
Optimize path from trial to paid
Identify upsell opportunities
Perfect for Every
SaaS Model
Product-Led Growth
Track the path from free trial to paid conversion. Identify activation moments and optimize your PLG funnel.
Sales-Led SaaS
Attribute revenue across marketing touchpoints and sales activities. Know which campaigns generate qualified demos.
Freemium Models
Understand what drives free-to-paid conversion. Track feature usage and upgrade triggers to optimize your funnel.
"We discovered our actual CAC was 40% higher than we thought because we weren't accounting for content marketing costs. Where My Money Went helped us cut CAC by $200 while maintaining growth."
Understand your true
SaaS metrics
See accurate CAC, LTV, and churn metrics. Start your 14-day free trial today.