Ad Spend Optimizer
Optimize your advertising budget across channels. Analyze ROAS, CPA, and ROI per channel with intelligent budget reallocation suggestions.
Total Budget
Channel Performance
Google Ads
Facebook Ads
Instagram Ads
LinkedIn Ads
TikTok Ads
Overall ROAS
3.5x
$3.45 per $1 spent
Overall ROI
245%
2.45x return
Key Metrics
Total Ad Spend:$10,000
Total Revenue:$34,500
Total Conversions:160
Average CPA:$62.50
Potential Revenue (Optimized):$33,823.2
Potential Improvement:$-676.8
Spend Distribution
Recommendations
✅
Strong ROAS (3-5:1). Good performance with room to scale.
ROAS by Channel
Google Ads
goodROAS:4.0x
CPA:$50.00
Revenue:$12,000
Conversions:60
Facebook Ads
goodROAS:3.5x
CPA:$50.00
Revenue:$7,000
Conversions:40
Instagram Ads
goodROAS:3.0x
CPA:$60.00
Revenue:$4,500
Conversions:25
LinkedIn Ads
goodROAS:3.2x
CPA:$166.67
Revenue:$8,000
Conversions:15
TikTok Ads
goodROAS:3.0x
CPA:$50.00
Revenue:$3,000
Conversions:20
Current vs Suggested Budget
Budget reallocation based on channel ROAS performance
Google Ads
$3,000 → $2,395
$-605
Facebook Ads
$2,000 → $2,096
+$96
Instagram Ads
$1,500 → $1,796
+$296
LinkedIn Ads
$2,500 → $1,916
$-584
TikTok Ads
$1,000 → $1,796
+$796
What-If Scenarios
Optimized Allocation
Reallocate budget to highest ROAS channels
3.4x
ROAS
$33,823
vs $34,500 currently
Increase Budget 25%
Scale up total ad spend by 25%
3.3x
ROAS
$40,969
vs $34,500 currently
Cut Bottom Performers
Remove channels with ROAS below 2x
3.5x
ROAS
$34,500
vs $34,500 currently
Double Top Performer
Double spend on highest ROAS channel
3.4x
ROAS
$44,100
vs $34,500 currently
Industry Benchmarks
Industry Benchmark ROAS
4x
Your ROAS
3.5x
Difference
-0.5x
Industry Avg CPA
$45
Your CPA
$62.50
Average ROAS of 4:1 with $45 CPA
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