Funnel Analyzer
Visualize your conversion funnel, identify bottlenecks, and estimate the revenue impact of stage-by-stage improvements.
Funnel Builder
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Settings
$10$500
5%50%
Industry Benchmarks
Product View Rate45%
Add to Cart Rate12%
Checkout Rate55%
Purchase Rate50%
Overall Conversion Rate2.5%
Overall Conversion
3.00%
300 of 10,000 visitors
Total Drop-Off
9,700
visitors lost across all stages
Biggest Bottleneck
Add to Cart
highest drop-off stage
Potential Revenue
$9,000
with 10% improvement
Visual Funnel
Website Visitors10,000
100%
-6,000 (60.0% drop-off)
Product Page Views4,000(40.0%)
40%
-2,800 (70.0% drop-off)
Add to CartBottleneck1,200(30.0%)
-600 (50.0% drop-off)
Checkout Started600(50.0%)
-300 (50.0% drop-off)
Purchase Complete300(50.0%)
Recommendations
✅
Good conversion rate (2.5-5%). There's room for optimization at key stages.
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Biggest bottleneck: "Add to Cart" with 70.0% drop-off. Fixing this will have the largest impact.
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High cart abandonment: Try adding trust badges, guest checkout, and showing total cost upfront.
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Checkout friction detected: Simplify forms, add multiple payment methods, and offer a progress indicator.
Stage-by-Stage Analysis
| Stage | Visitors | Conversion Rate | Drop-Off Rate | Drop-Off Count | Status |
|---|---|---|---|---|---|
| Website Visitors | 10,000 | -- | -- | -- | Entry |
| Product Page Views | 4,000 | 40.0% | 60.0% | 6,000 | OK |
| Add to Cart | 1,200 | 30.0% | 70.0% | 2,800 | Bottleneck |
| Checkout Started | 600 | 50.0% | 50.0% | 600 | OK |
| Purchase Complete | 300 | 50.0% | 50.0% | 300 | OK |
Funnel Drop-Off Chart
Improvement Impact (with 10% improvement)
Product Page Views
Current Rate:40.0%
Improved Rate:44.0%
Additional Conversions:+400
Revenue Impact:$2,250
Add to Cart
Current Rate:30.0%
Improved Rate:33.0%
Additional Conversions:+120
Revenue Impact:$2,250
Checkout Started
Current Rate:50.0%
Improved Rate:55.0%
Additional Conversions:+60
Revenue Impact:$2,250
Purchase Complete
Current Rate:50.0%
Improved Rate:55.0%
Additional Conversions:+30
Revenue Impact:$2,250
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